Spinning a Spectacle: Gen Cleary Designs Dreams for DJs

Cleary’s vision for each production is different. She is conscious of her obligation to come up with new ideas, but she said that her biggest challenge is to not auto-copy and create her own competition.

She begins each new project with images — photos, sketches, make-up ideas, etc. Sometimes artists, management teams or venues have an idea of what they want, but often they do not — and that makes Cleary’s job harder.

When she designs a show from scratch, she said, she tries to get into the artist’s head through brainstorming.

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